Strategy
Partners
Connectors
Partnership-led growth for B2B companies
All you need
is
10 brilliant
partners
Joiner builds the partnerships that build your pipeline. Strategy, partner recruitment, brokering and management, all run for you.
Partnership-led growth for B2B companies
Connectors
All you need
Strategy
is
10 brilliant
partners
Partners
Joiner builds the partnerships that build your pipeline. Strategy, partner recruitment, brokering and management, all run for you.
What we believe
Growth is a team sport.
Most founders play it solo.
Growth is a team sport.
Most founders play it solo.
What we believe
Growth is a team sport.
Most founders play it solo.
Referrals aren't luck
The highest-converting deals are referrals. It’s not about hoping they come, it’s about building the vehicle and engine that drives them.
Referrals aren't luck
The highest-converting deals are referrals. It’s not about hoping they come, it’s about building the vehicle and engine that drives them.
Cold outreach is losing
In a world flooded with AI-generated emails and automated sequences, a trusted recommendation from someone carries far more weight.
Cold outreach is losing
In a world flooded with AI-generated emails and automated sequences, a trusted recommendation from someone carries far more weight.
A team beats a tool
Partnership growth doesn't run itself. It needs strategy, recruitment, enablement and someone managing the relationships.
A team beats a tool
Partnership growth doesn't run itself. It needs strategy, recruitment, enablement and someone managing the relationships.
10 partners is enough
A good partner delivers 2 to 4 referrals a year. 10 partners means 20 to 40 warm introductions landing in your pipeline, every year.
10 partners is enough
A good partner delivers 2 to 4 referrals a year. 10 partners means 20 to 40 warm introductions landing in your pipeline, every year.
Trust closes deals
Buyers are more sceptical now than ever. They respond to warm intros from people they already trust. That's the channel we build.
Trust closes deals
Buyers are more sceptical now than ever. They respond to warm intros from people they already trust. That's the channel we build.
Enjoyable growth
No cold calls, no ad spend, no content treadmill. Just real conversations with people you genuinely like working with.
Enjoyable growth
No cold calls, no ad spend, no content treadmill. Just real conversations with people you genuinely like working with.
joiner
™
joiner
™
+
Successful Projects
+
Successful Projects
Joiner is an embedded team that
Partner Recruitment
Strategy
Brokering
builds, recruits, manages and optimises
your entire partnership function.
Joiner is an embedded team that builds, recruits, manages and optimises your entire partnership function.
The Agency: We become your partnership team. Strategy, recruitment, introductions and ongoing management, built and run for you so you can focus on closing.
The Network: We give you the partners and the playbook. A shared network of vetted founders combined with a lite agency service, designed for founders who want to grow together.
The Agency: We become your partnership team. Strategy, recruitment, introductions and ongoing management, built and run for you so you can focus on closing.
The Network: We give you the partners and the playbook. A shared network of vetted founders combined with a lite agency service, designed for founders who want to grow together.
The Agency
The Agency
Everything you need built, executed and managed for you
Everything you need built, executed and managed for you
Pricing
Two ways to
work with us
Whether you want the community and lite service or the full end-to-end execution, there's an option for you
Pricing
Two ways to
work with us
Whether you want the community and lite service or the full end-to-end execution, there's an option for you
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 33 32" xmlns="http://www.w3.org/2000/svg"><path d="M 0 14.872 C 8.454 -0.886 18.982 -1.067 23.188 0.812 C 25.067 5.018 24.885 15.546 9.128 24 C 8.965 23.061 8.056 20.6 5.728 18.272 C 3.4 15.944 0.939 15.035 0 14.872 Z" fill="transparent" height="24.000001212375096px" id="Pi903Bbu6" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(7, 5, 21)" transform="translate(7 2)" width="23.99995800068284px"/><path d="M 0 4.5 C 3.064 6 3.391 8.69 3.816 11.25 C 3.816 11.25 10.233 6.506 6.128 0" fill="transparent" height="11.2499px" id="xBNcoUrSt" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(7, 5, 21)" transform="translate(18.25 20.75)" width="7.499978388995451px"/><path d="M 6.75 7.5 C 5.25 4.436 2.56 4.109 0 3.684 C 0 3.684 4.744 -2.734 11.25 1.372" fill="transparent" height="7.499988483454162px" id="E9pvlUEE0" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(7, 5, 21)" transform="translate(1 7.379)" width="11.2499389648px"/><path d="M 1.632 0 C 0.779 0.853 -0.672 3.327 0.352 6.398 C 3.423 7.422 5.897 5.971 6.75 5.118" fill="transparent" height="6.74994674738581px" id="vRNa8kVqg" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(7, 5, 21)" transform="translate(4.398 21.851)" width="6.750005750850652px"/><path d="M 6 3 C 6 1.343 4.657 0 3 0 C 1.343 0 0 1.343 0 3 C 0 4.657 1.343 6 3 6 C 4.657 6 6 4.657 6 3 Z" fill="transparent" height="6px" id="RiDpfSyex" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="2" stroke="rgb(7, 5, 21)" transform="translate(19 8)" width="6px"/></svg>)
Network
For founders who want to grow through partnerships alongside a community of peers
Included:
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 33 32" xmlns="http://www.w3.org/2000/svg"><path d="M 13.75 27.5 C 21.313 27.5 27.5 21.313 27.5 13.75 C 27.5 6.188 21.313 0 13.75 0 C 6.188 0 0 6.188 0 13.75 C 0 21.313 6.188 27.5 13.75 27.5 Z" fill="transparent" height="27.5px" id="CLYxPIjz4" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.06" stroke="rgb(7, 5, 21)" transform="translate(2.75 2.25)" width="27.5px"/><path d="M 0 3.891 L 3.891 7.782 L 11.688 0" fill="transparent" height="7.782472500000001px" id="xoE7sZpyE" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.06" stroke="rgb(7, 5, 21)" transform="translate(10.656 12.109)" width="11.6875px"/></svg>)
Build your strategy and content
Access a shared network
Partner intros and Deal Rooms
Dedicated Partner Manager
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 33 32" xmlns="http://www.w3.org/2000/svg"><path d="M 16.5 7.961 C 16.5 10.395 15.441 12.595 13.75 14.094 C 12.292 15.414 10.368 16.211 8.25 16.211 C 3.699 16.211 0 12.512 0 7.961 C 0 4.166 2.585 0.949 6.077 0 C 7.026 2.392 9.061 4.235 11.577 4.922 C 12.265 5.115 12.994 5.211 13.75 5.211 C 14.506 5.211 15.235 5.115 15.923 4.922 C 16.294 5.858 16.5 6.889 16.5 7.961 Z" fill="transparent" height="16.211249999999996px" id="j3fF5t4zH" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.83" stroke="rgb(7, 5, 21)" transform="translate(2.75 13.539)" width="16.5px"/><path d="M 16.5 8.25 C 16.5 9.322 16.294 10.354 15.923 11.289 C 14.974 13.681 12.939 15.524 10.423 16.211 C 9.735 16.404 9.006 16.5 8.25 16.5 C 7.494 16.5 6.765 16.404 6.077 16.211 C 3.561 15.524 1.526 13.681 0.577 11.289 C 0.206 10.354 0 9.322 0 8.25 C 0 3.699 3.699 0 8.25 0 C 12.801 0 16.5 3.699 16.5 8.25 Z" fill="transparent" height="16.5px" id="rtzy0na0K" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.83" stroke="rgb(7, 5, 21)" transform="translate(8.25 2.25)" width="16.5px"/><path d="M 13.75 7.961 C 13.75 12.512 10.051 16.211 5.5 16.211 C 3.382 16.211 1.458 15.414 0 14.094 C 1.691 12.595 2.75 10.395 2.75 7.961 C 2.75 6.889 2.544 5.858 2.173 4.922 C 4.689 4.235 6.724 2.392 7.673 0 C 11.165 0.949 13.75 4.166 13.75 7.961 Z" fill="transparent" height="16.211249999999996px" id="lyUkcYSqi" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.83" stroke="rgb(7, 5, 21)" transform="translate(16.5 13.539)" width="13.75px"/></svg>)
Agency
For companies that want a fully managed partnership function built and run for them
Best Deal
Included:
Full partnership infrastructure
Dedicated partner recruitment
Brokered partnerships
Team trainings and systems
Network
For founders who want to grow through partnerships alongside a community of peers
Included:
Build your strategy and content
Access a shared network
Partner intros and Deal Rooms
Dedicated Partner Manager
Agency
For companies that want a fully managed partnership function built and run for them
Best Deal
Included:
Full partnership infrastructure
Dedicated partner recruitment
Brokered partnerships
Team trainings and systems
FAQ
Everything You Need to Know
What types of businesses do you work with?
UK-based B2B services companies with deal sizes of £10K or more. If your buyers make decisions based on trust and relationships, partnerships are your highest-leverage growth channel.
How is this different from a networking group?
How quickly will I see results?
What if I'm not ready for the full agency service?
How do I get involved?
FAQ
Everything You Need to Know
What types of businesses do you work with?
UK-based B2B services companies with deal sizes of £10K or more. If your buyers make decisions based on trust and relationships, partnerships are your highest-leverage growth channel.
How is this different from a networking group?
How quickly will I see results?
What if I'm not ready for the full agency service?
How do I get involved?